Service Marketing Management in Ebay Case Study

Service Marketing Management in Ebay - Case Study ExampleThis research leave behind begin with the statement that eBay (www.ebay.com) is managed by EBay Inc., an Internet come with based in America. Ebay.com offers an Internet-based service that allows for online auctions, selling and acquire of new and second hand products. While the company originally began functioning in US, today it has localize branches in Belgium, Canada, China, France, Germany, India, Italy, Singapore, United Kingdom, Poland, Philippines and Taiwan to name a few. Besides Ebay.com, EBay Inc also owns the sites of PayPal and Skype among its other businesses. Since the site was found in the year 1995, it has become the largest place in the world to buy and sell a localise of products to a range of people. In April 2006, eBay also opened its new eBay Express site. This site works same a standard Internet shopping site for consumers from United States. A UK version and then a German version were launched la ter in the year and offers brand new items sold by pre-vetted sellers. The company works with the mission to provide a global trading platform where practically anyone heap switch anything. The company has a unique offering of an auction-based sales service where retailers or private seller can present their item to purchasers. Demand and supply The level of demand and supply on eBay is high as there are many people seeking to sell what they do not need for a good deal. Approximately the site has 212 million registered buyers and sellers as of date. A wide range of things like ancient items, new products, collectibles and used goods can be found for sale on the site. The site is well cognize as a good place for comparison shopping as many similar products are listed side by side. Auction-style listings, fixed expense formats and Dutch auctions are a few kinds of auctions the site provides for. nonetheless there are cases where the required products are not available. Not much can be make in cases where demand exceeds capacity and customers just have to live with the fact that sellers are not selling the required product. Services marketing integration and management Customers usually search for products on parameters like price and product features. eBay allows customers to sort similar items based on pricing, making the task of purchasing a comparatively easy one. Phone help is offered to select members only (those who sell a minimum of $3000 worth goods per calendar month through the site). Live chat with customer service representatives is however available. Areas where eBay dissatisfies customers include wrong shipping labels and light customer support as all queries are not addressed with the same interest. The blame conclusion is high at eBay, and though the site issues regular warnings, blogs and advice, many blame the site for wrong transactions. sensation criticism regards its privacy policy whereby eBay turns its user information to law e nforcement agencies often without a subpoena. While no solid proof has been generated for this case, it is a popular rumour, popular enough to be believed by its wide customer base as true. Finally no panel of experts or support system is available to set whether a particular product is worth the money or not.