Service Quality of Sports Centre Essay Example | Topics and Well Written Essays - 2250 words

profit Quality of Sports Centre - Essay ExampleThe interview focused n 5 different factors of utility quality level which are tangibles, reliability, responsiveness, assurance and empathy. In order to capture how the v different factors peak up, 21 different types of questions are generated. These questions are marked using the Likert Scale. Then depending upon the relative immenseness of the five dimensions, the preset 21 questions are rearranged and marked and weighted accordingly. In order to produce better statistical report, the sample composition is analyzed. In order to analyze the composition of the sample, descriptive statistics like bar plat, tail tabulation, pie charts and correlation statistics are applied (Bailey and Pearson, 2003). These tests are applied on demographic characteristics of the respondents or the fixed factors of the respondents. The future(a) section of the abridgment reflects upon the assessment of the importance of each dimension of service qua lity as comprehend by the customers. In order to analyze two types of tests are conducted, one is the factor analysis or the factor reduction method and the other one is the descriptive statistics analysis (Baroudi, 2003). ...The next step of analysis involves testing the various aspects of service performance. The various aspects are measured on two different ways. iodin involves the direct recordings on the Likert scale and the other on is the derived rating after adjusting the readings according to the relative importance or weight (Bentier and Bonett, 2008). These two types of readings are tested using the principal component analysis. In the stopping point stage cross tabulations are done. This cross tabulation indicates the level up to which the satisfactions vary according to the characteristics of the user. 1. warning composition The sample composition is analyzed by using cross tabs and simple pie charts, bar diagram and correlation statistics. The pie charts are used t o show the composition of the staminate and female and the composition of the type of population from each subject area. Fig 1 Male and female composition Source authors source It is evident from the diagram that the study included more good turn of males and the number of females. The male parcel is 75%, while the female percentage is 25%. The next analysis is the examination of the crosstabs between absolute frequency of use and gender. Fig 2 Bar Chart Source authors source The users among male students show higher frequency than the users among female. There is one very important point in this analysis. The number of non users in male is significantly more than the number of users among male. Among male most of them used the sports centre in two ways a month, while users among females most of them used it only once.