Media In Malaysia Like Rtm Media Essay

Media In Malaysia Like Rtm Media Essay1 Malaysia design (1 Malaysia) was unveiled by the incumbent Prime pastor, DatoSri Najib Razak upon taking office on 3rd April 2009. The goals to present this insurance is to unite the race, to form the equity in the economic dimension, enhance the friendly cohesion and homogeneouswise make sure the passel raging in harmony and peace betwixt different races (1 Malaysia.com , 2009). harmonise to the Malaysias Prime at tip Najib Tun Abdul Razak, Satu Malaysia means the mutual respect between the different races in Malaysia and in any case to contri howevere to the success of vision 2020.According to the research done by the Merdeka Centre for Opinion Research, conducted from 19 June 2012 until the 1st of July, there be all oer 75% of Malaysian awargon to this policy with 23% of bulk hold up that it help to promote the unity among races and 18% of people think wiz Malaysia concept is abtaboo the equitable among the different races in nation. Besides, this survey shows that 46% respondents agreed the ane Malaysia policy would be able to achieve the objectives, the stay put are non agree with it, which mean there are over 50% of respondent are non even aware and deduce about the policy. The survey proved the majority of respondent felt that the administration has successfully creating awareness on the Satu Malaysia concept among the nation, moreover this concept is not completely authoritative by all the Malaysians.As we k forthwith, mainstream media utilise by presidency to create awareness on the oneness Malaysia concept, and used on enhance the espousal of the concept by the citizen of Malaysia. Mainstream media plays an important role to pee-pee training, report in manifestigence activity and educate the auditory sense about government policies, particularly in the pluralism society like Malaysia. Mainstream media do not differentiate between our citizens on the basis of their background o r ethnic origin, the media aboutly sustain the cognitive content in the different languages like Bahasa Malaysia, Chinese, Tamil and English. For example, there are different take in mainstream TV channels to post the news programs with different languages, even the One Malaysia programs also cave in different mutation of languages. This is to make sure all the citizens dismiss receive the teaching that they locoweed easily to understand.The mainstream media in Malaysia like RTM, Media Prima and Bernama are controlled by government, and the ersatz media like MalaysiaKini and The Insider are the popular news site to report the unvarnished news and casing in Malaysia. Athough the alternative media train the small subdivision of media in Malaysia, it still have a lots of sense of hearing an jockstrap compare to the mainstream media.Mainstream media used to promote the One Malaysia concept, for example the publisher as tools to publish Malaysian government propaganda. E very twenty-four hours, there are many a(prenominal) newspapers published mainly in Bahasa Malaysia, Chinese, Tamil and English, most of them are government-controlled. Mainstream newspaper report on every stunts of the One Malaysia policy and emphasis exactly when on the benefit of the concept and estimates, it neer reveal or concenter on the negative side of the policy. For example One Malaysia store, one of the project by KARISMA. When the project was finally launched, the mainstream newspaper mostly report on how the 1M store can benefit to citizen and set it as headline or give the news a wide space in layout, but when the tyroism arise be produce of the low quality of One Malaysias products, newspaper only publish out the news with small space or neer appear. It shows the mainstream media are partial derivative and only shows what they want to show and filtered the important information before publish out.Another example like RTM, local boob tube channels licensed t o broadcast in Malaysia, it used by government to promote the policy too. TV station result broadcast the video recording clips about One Malaysia concept, for example the one Malaysias advert. For every important day like Merdekas Day, TV will Keep showing the One Malaysia Merdeka advertisement and Satu Malaysia theme song to make a strong impressive on the audience. Besides, mainstream media will report about the major event of 1 Malaysia that kick the bucket in town, for example the Sitiawans Chinese New year Open House. This CNY event was live broadcasted through RTM1, and it successfully captures a wide coverage in Malaysia and even the reporter of CCTV from China attended to make a live report. This event is for the CNY celebration and help to foster unity among the various races in Malaysia, by showing this event on TV, it help to promote the One Malaysia concept and also to gain support from the chinese community, so that the One Malaysia concept can be widely accepted in nation.Nowadays, mainstream media peculiarly free to air TV channels and radio station now losing a large numbers of audiences and readers, the credibility of mainstream media was suspected. state will not totally accept the messages of mainstream media before verify the facts through online. Most Malaysians are now become more polite and wiser to distinguish the facts, people let down to search information through online, and they verify and confirm the facts before evaluate the truth. One of the hot topics was the censored news of Bersih 3.0 on 28th April 2012. The British Broadcasting Corporation (BBC) and ASTRO (Malaysian pay TV station) broadcasted the two different variate of news, the BBCs original broadcast been censored and the interview of the respondent about Bersih 3.0 filtered by Astro. This video clip will not appear on the mainstream media channels like RTM1. Astro is not government-owned media, but it is indirectly control by the government. This shows that m ost of the media in Malaysia have no exemption, the reporting is not true and be biased towards one side which is the predominate group.In my own opinion, although the mainstream media occupy most of the media space in Malaysia, it is not fibrous abundant to channelize people mind and influence on the behavior of citizens, this probably because of the contortion of truth and biasness of mainstream media. Nowadays, more and more people start to voice out and express themselves in cyberspace. It shows the prestigious power of amicable networking sites. The example of favorable networking sites like facebook, blog, twitter and YouTube are now becoming the source to get news and information, especially the unvarnished news. Most people said that the mainstream media tell lies and partial, they rather believe the alternative media instead of biased reporting.According to the moderate magnetic cores theory by Lazarsfeld, media are not ruling enough to influence on individuals w hich is also known as limited effect perspective. He also claims that the enceinte media users were the person whose advice was being held by others. Thus, the moody media users will become the gate admiters and opinion leaders. Opinion leaders used to advice the following and this is later known as the two step flow.The Prime look in Malaysia, Dato Sri Najib Razak as the opinion leader and also a heavy media user, he created a website called 1Malaysia with a tagline The Personal Website of DatoSri Najib Razak to provide a family for open discussion and also to encourage the acceptance of One Malaysia concept by the citizens of Malaysia. The website now become one of the mainstream media in Malaysia, it always shows on the top of Google page for the keywords One Malaysia. He understands the influential power of internet, and also the less popular of mainstream media, he started to take part in social networking sites like Twitter, Facebook and blog, all of these sites have gath ered over millions of following. Our Prime Minister act as the opinion leader not only for the very life but also in the cyberspace, this is one of the ways he used to promote the One Malaysia concept and influence his followers. This is known as two step flow. The message about One Malaysia concept partake from mainstream media in Malaysia can easily reach to audience but this does not mean the mainstream media can influence people to accept the policy, the most influential things is the idea of opinion leader instead of mainstream media . Another example like the critic or commenter who bombard the biasness of mainstream media will be viewed as the nation hero and opinion leader, for example Namwee. He has a huge of followers on facebook, he act as the opinion leader to critic the biasness of media and also the BN politicians. His opinion could influence his followers because people craving of audition the actual truth about the government leaders and policies.According to Laza rsfeld, media rarely had power to change people mind because it is almost always arbitrate by the individual differences. Individual influences in mental make ups cause media influence to vary from person to person. Everyone has different ideas, mainstream media only can assume the messages or information of One Malaysia concept to the citizens but not powerful enough to influence people end, and make people accept to the concept. This is because audiences have the right to get what to expose, this is known as selective process.The selective process, information that is inconsistent with a person already held attitudes will create psychological discomfort or cognitive dissonance. People generally work to arrest their knowledge of themselves and their knowledge of the world somewhat consistent via selective processes. People tend to quash the cognitive dissonance after made a decision. Thus people will avoid the facts that can prove the decision was wrong, so the more potenti al dissonance, the more we tend to avoid. People will denial and pretend that they never seen the evidence. Because of people have right to charter what to expose in mainstream medias messages, the One Malaysia concept cannot be completely accepted by the citizens. The mainstream media in Malaysia keep promoting the concept, but this policy might not the ideal policy to some of the citizens, they can choose to deny the message or choose to mobilise some part of the concept they like. In the selective process, there are three form of selectivity, for example the selective exposure, selective retention and also the selective retention.Selective exposure, people tend to expose themselves to information that same to their pre-existing attitudes and belief. For example, the mainstream TV station RTM1 broadcast the One Malaysia program, audiences can choose not to watch the program and swop to another channels if they dont agree with the concept or not elicit to the information. This is because they obey to their subconscious and dont want to change the pre-existing belief.Selective retention, people tend to remember the best and interested messages that are most substantive to them. For example, the mainstream media keep showing the benefit of One Malaysias projects, the IPT students only choose to remember the stunts of One Malaysia Siswa Card (KADS1M), because this project is benefit to them and help them to reduce the casual cost of living, they only pay attention and accept the message that can fulfill their demands.Selective perception, people will change the meaning of messages so that they become consistent with pre-existing attitudes and belief. For example, When media shows the advertisement of 1Malaysia store and promote the products, audience will think purchasing 1Mproduct is a stupid action because in their pre-existing belief One Malaysia products are low quality and they never consider to purchase those products. These three forms of selectivity show media cannot control how audience think, how audience act and even accept to the One Malaysia concept.The ways the mainstream media are used to promote the acceptance of the One Malaysia concept successfully creating awareness among the Malaysian, but this does not mean that people are completely admit the concept and support the idea of the policy. As we all know, the mainstream media actually under controlled by the dominant group, the government and The Barisan National. No one dare to eject or deny the government policy, they expect silence since they have no freedom to speak out the idea, and they scare to bear the consequences of against government so they choose to admit it, for example the preventive detention law. So people remain silence because they think their views are in minority but in fact there is no one to speak out their opinion. According to the roll of Silence theory by Neumann (1974), a people view control the public scene and others disappeared from th e public awareness as it adherents became silent. People fear of being isolation and know what actions and behaviors should take to avoid their likelihood of being socially isolated. For example, some people tend to keep their negative opinion toward the government policy to themselves when they think they are in the minority. This context is called Spiral of Silence.In conclusion, mainstream media in Malaysia are not powerful enough to change people mind, but it do have certain influence. Therefore, under the assumption of the two step flow process, selective process, and the Spiral of Silence theory, the messages of the mainstream media would not be able to reach the citizen directly. Thus, the effect of the mainstream media in Malaysia is considered as limited effect. In my opinion, the government has successfully creating awareness on the policy among the citizens of Malaysia through the mainstream media, but not the acceptance of the concept. The completely acceptance of the co ncept among nation might happen if there is no partial and biased information from the mainstream media, if media are more control by the dominant group, the less trust of Malaysias citizens can give to the mainstream media.