Consumer marketing Essay

1 Marketing inputs meat the activities of organizations that attempt to communicate the benefits of their product and services to potential consumers. Sociocultural inputs live of a wide range of non-commercial influences. A TV with a built DVD and A concentrated liquid laundry detergent argon influencing by marketing inputs to a heavy(p)er extent. Since marketers can influence the consumers perception through illustrated advantages of those product. prolific reduced ice cream and pay television are more influencing by social cultural. Since when consumers by those products, they would like to ask the opinion of their friends.2 Camera, New mobile phone and Luxury handbag. Lets adopt several of the pre-purchase alternatives open to a digital camera buyer. It will connect to the product factors. Even many batch moderate a camera. simply it will frequent changes in product styling and frequent price changes. both(prenominal) products price is high that make some people wants to fill it save cannot afford. New mobile phone will hit to the situational factors. Since this mobile phone is new so that many people does not buzz off past experience about them. It also can as a gift for friends and family. Luxury handbag will related to private factors. Since its expensive, it need to people who have high income can afford it. simply most white-collar occupation loves it.3Extensive problem solving- consumer has not found any criteria for purchase. They will need to obtain a great deal of information on the brands. Limited problem solving- consumer has already establish the basic evaluation criteria. But they have not fully established preferences for a set of brands. Routinized response behavior- consumers experienced with the product category and have a well-established criterion for evaluating brands. But some purchases will be habit-based. chaw gum, carpeting sugar and mobile phone, should be limited problem solving. Since consumers have already est ablished the basic criteria for evaluating the product category and various brands in the category. Mens aftershave lotion and New bank account should be routinized response behavior. Consumers must have some experience with those products category but not too much. Luxury car and Paper towels should be grand problem solving. Because many people arenot familiar with those products, they have not established criteria for evaluating a product category.