Controversial Television Advertising Essay -- TV Media

Controversial Television Advertising We all know from our personal experience that one person’s idea of something offensive often differs from another’s. This essay is to determine the consequences towards negative advertising towards certain controversial products/services and why they are so offensive. All major media organizations need advertising to exist, that's how they pay their bills. At the same time, though, each organization sets its own advertising standards. Some ads a media company will simply refuse to accept (Peart, Karen N). Concerns have been raised about Beer advertising, Cigarette advertising, Sex advertising, Political advertising, and food advertising to children. Alcohol advertising is a primary concern for many Americans who believe that alcohol advertising in media directly influences the frequency of underage drinking. While drinking among youth and young adults has declined over the last six years, a recent study by the Justice Department found that 25% of 15-17 year olds said they drink. Junior and senior high school students drink 35% wine coolers, and consume 1.1 billion cans of beer annually. An alcoholic beverage industry sponsored poll of parents found that 73% of respondents believed that alcoholic beverage advertising is a major contributor to underage drinking (Century Council, 1990). It is also one of the most heavily advertised products in the United States. The alcohol industry generates more than $65 billion a year in revenue and spends more than $1 billion a year on advertising. The advertising budget for one beer -- Budweiser -- is more than the entire federal budget for research on alcoholism and alcohol use. Unfortunately , young people and heavy drinkers are the primary targets of... ...udewijn de Blij. (06/07/2006). Tobacco advertising www.factsheets.globalink.org Nick Higham, BBC media correspondent (04). Confusion over junk food ads. Dr. Joseph Mercola with Rachael Droege (05). Four Ways Junk Food Marketing Targets Your Kids Wikipedia. Sex in Advertising. Pediatric Studies Link TV Advertising with 'Global Fattening' (March 29, 2006) Campaign for Tobacco free kids. â€Å"Still Targeting kids† www.tobaccofreekids.org Christopher Gilson & Harold Berkman (1980). Advertising. Shanto Iyengar & Markus Prior (June 1999). Political Advertising. Gregory Rose, Victoria Bush, & Lynn Kahle (1998). Journal of Advertising Wayne Friedman (2/2006). Courting Kids, Networks Aim Younger. David Waller, Kim Fam, & Zafer Erdogan (2005) The Journal of Consumer Marketing. Vol. 22 Breast for Success. Dahila Lithwick (2004)